How ChatGPT, Claude, Perplexity, and Google AI describe and recommend brands — how to measure it, why it goes wrong, and what actually changes it. Each cluster below opens with its pillar article.
Google Business Profile, reviews, NAP consistency, service pages, and the local entity evidence behind a shortlist.
AI answers compress local trust signals into a three-to-five business shortlist. This guide covers the layer that gets you on it — Google Business Profile, reviews, NAP consistency, service pages, schema, and third-party mentions.
14 min read
An anonymized local-service teardown of why AI assistants recommend some businesses and skip others: entity clarity, third-party proof, citable pages, structured data, and re-scan measurement.
9 min read