Plastorium
AIReady · Case studies

How businesses got named by AI in detail.

For each engagement: the background, the challenge, exactly what we did, and the measured before-and-after across ChatGPT, Claude, Perplexity, and Google AI. Client names are withheld for privacy. Results are from real engagements.

Case studies

Results from real engagements, in full

Six engagements, each with its own page: the baseline, exactly what was done, the measured before-and-after, and what the measurement can and cannot support.

HVAC4 months

HVAC · HVAC company · competitive metro market

Period
4 months
AI Visibility
19%24%
Primary corrected risk
Its presence in AI answers was unstable: named in one run, gone the next, across ChatGPT, Claude, Perplexity, and Google AI.

An established HVAC company with steady demand from search and referrals, but no read on how AI assistants represented it when prospective customers asked for a recommendation.

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Construction4 months

Construction · Construction company · new domain

Period
4 months
AI Visibility
0%5%
Primary corrected risk
At the start it scored 0% AI visibility: no assistant mentioned it for any core service, and nothing on the wider web pointed to it from the sources the models trust.

A construction company on a brand-new domain, with no search history and no domain authority — a capable business with real projects, but effectively invisible to the systems customers increasingly ask for recommendations.

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HVAC4 months

HVAC · HVAC company · accuracy problem

Period
4 months
AI Visibility
4%14%
Primary corrected risk
The models were stating inaccurate facts about it — wrong service details and outdated specifics — at the exact moment a customer was deciding who to call.

A second HVAC business that was already lightly present in AI — around 4% visibility — but carrying a hidden liability beneath that number.

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Home services3 months

Home services · Upholstery service

Period
3 months
AI Visibility
2%10%
Primary corrected risk
The migration and restructure knocked it out of AI answers: visibility collapsed to about 2% and the models lost track of what the business now did, mapping it to the wrong services or none at all.

An upholstery service with a healthy AI presence built up over time — until a domain migration and a restructuring of its service lineup changed everything overnight.

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Restaurant4 months

Restaurant · Destination restaurant

Period
4 months
Share of Voice
6%17%
Primary corrected risk
When diners asked AI for recommendations in its cuisine niche, the restaurant was invisible.

A destination restaurant — well known locally and busy on weekends, but reliant on word of mouth and reviews rather than search or AI.

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Locksmith3 months

Locksmith · 24/7 locksmith

Period
3 months
AI Visibility
3%12%
Primary corrected risk
For exactly those emergency queries it barely registered in AI answers — around 3% visibility — so at the moment a customer needed a name fastest, AI rarely gave them this one.

A 24/7 locksmith whose business depended on urgent, high-intent demand — the lockout at midnight, the lost keys before work.

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Client names withheld for privacy. Figures are rounded measured estimates, not exact daily rankings. Results vary by market, model, prompt set, and implementation. How this is measured.

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