Plastorium
Locksmith3 months

24/7 locksmith

AI visibility rose from about 3% to 12% in three months. The business began appearing for emergency queries across all four major AI tools, and monthly citations grew from a single mention to eight. Figures are rounded measured estimates, not exact daily rankings. Results vary by market, model, prompt set, and implementation.

Measured result

Period
3 months
AI Visibility
3%12%
Primary corrected risk
For exactly those emergency queries it barely registered in AI answers — around 3% visibility — so at the moment a customer needed a name fastest, AI rarely gave them this one.

Background

A 24/7 locksmith whose business depended on urgent, high-intent demand — the lockout at midnight, the lost keys before work.

The challenge

For exactly those emergency queries it barely registered in AI answers — around 3% visibility — so at the moment a customer needed a name fastest, AI rarely gave them this one.

What we did

We targeted high-intent, emergency-led visibility:

  • Built emergency-intent content matched to urgent AI prompts
  • Corrected and unified local listings across platforms
  • Earned citations on the sources AI cites for service recommendations
  • Strengthened review and availability signals — 24/7 and response time
  • Tracked appearance across all four models for emergency queries

Results

AI visibility rose from about 3% to 12% in three months. The business began appearing for emergency queries across all four major AI tools, and monthly citations grew from a single mention to eight. Figures are rounded measured estimates, not exact daily rankings. Results vary by market, model, prompt set, and implementation.

Measurement & evidence

Market:
24/7 locksmith
Period:
3 months
Measurement:
Fixed buyer-prompt panel, repeated across ChatGPT, Claude, Perplexity, and Google AI.
Primary metric:
AI Visibilitythe share of relevant answers, across repeated runs of the fixed prompt panel, that name the business. How this is measured
Starting point → latest measurement:
3%12%
Actions completed:
Built emergency-intent content matched to urgent AI prompts; Corrected and unified local listings across platforms; Earned citations on the sources AI cites for service recommendations; Strengthened review and availability signals — 24/7 and response time; Tracked appearance across all four models for emergency queries.
Disclosed here:
Category and market type, the measurement window, the metric definition, the provider set the prompt panel was run across, the before/after values, and the source-level work completed.
Withheld:
The client's name and domain, the verbatim prompt panel, and per-run answer text — the first because clients ask for anonymity, the last two because an engagement-specific panel would identify the client. Clients receive all three in their own reporting.
Interpretation:
Measured association after the completed work; not a guarantee that every change caused the full movement.

Before vs. after

AI visibility
Before3%
After12%
AI citations / mo
Before1
After8
Emergency-query tools
Before1
After4

By providerAI Visibility

ChatGPT5→15%
Claude4→12%
Perplexity4→11%
Google AI2→8%
AfterBefore
Technical signals addressed
Emergency-intent contentLocal citationsListings cleanupSchema markupReview signals

Client names withheld for privacy. Figures are rounded measured estimates, not exact daily rankings. Results vary by market, model, prompt set, and implementation. How this is measured.

All case studies

Want a case study like these?

Start with a free AI visibility check. We'll show where you stand across the major models today, and the first moves that close the gap.

Check my AI visibility